Straight talk about advertising in digital news media.

How the buying works, which format does what, and how to avoid paying for readers you can never sell to.

• What is programmatic advertising?: Programmatic advertising means ad placements are bought automatically, one impression at a time. Here is how it works and why it matters to you as an advertiser.
• Display, native, video or DOOH: which format should you choose?: Four ad formats, four different jobs. Here is what each one does best and how to choose the right one for your campaign.
• Nationwide or local: how to decide where your ad should appear: You do not need to pay for readers you can never sell to. Here is how to think about geography when you advertise in digital news media.